Social TV Analytics.
For the first time, closing the audience feedback loop of mass media
People have always talked about what they watch on television, be it a show, a game, an ad, or a news story. Social media now makes it possible for audiences to voice their opinion publicly and frequently. The result is massive volumes of responses – people's expressions, if you will – spread across multiple social and digital channels. The data, being both rich in volume and disparate in nature, is difficult to capture at scale and even more difficult to make sense of. Bluefin has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.
Thus, for marketers and TV content producers, Bluefin's technology solves a problem that has eluded the TV industry for more than 60 years: how to close the audience feedback loop of TV mass media.
The most comprehensive undertaking of its kind
In simple terms, Bluefin’s technology platform watches everything that’s on TV and recognizes all social media conversations that are about TV – both shows and commercials. Bluefin has developed semantic analysis and video fingerprinting technology at a scale that has never previously been achieved. Today, Bluefin’s Social TV data covers 115 TV networks, 11,000+ TV shows, and 346,000+ individual TV telecasts.
Industry recognition and leadership
In September 2011, Bluefin Labs was named to VentureWire’s FASTech 50: the 50 most innovative technology startups. In the same month, Bluefin was also named to “The Digital 25: Leaders in Emerging Entertainment” by Variety and The Producer’s Guild of America (PGA). In November 2011, Bluefin won the prestigious Innovation Award at the ad:tech Startup Spotlight competition.
Additionally, Bluefin maintains an editorial partnership with Advertising Age and Lost Remote. Bluefin also established an industry-first data partnership with Rentrak, the leader in multi-screen media measurement, to power Rentrak’s Social TV Engagement charts.
Learn more about Bluefin Signals, the award-winning Social TV solution for brands, agencies, and TV networks.